The website greets you with a traditional All4 aesthetic with an E4 twist this is combined with functionality and animations which were a key point within this project.
Following on the audience is then greeted with an animated time until lights out which keeps working through a motorsport light sequence until the time runs out. After that, the audience is then presented with an ad that changes randomly after a page refresh to advertise different shows with the E4 category that they might like.
Then there is an animated shop window which is made to look as if the car is towing the product, adding a little bit of animation will make an audience member more inclined to view and have a look at all the different merch.
One of all4's key values is to "Stand up for diversity across the UK" this interactive element of the website shows different schemes to help the show give a positive impact through motorsport.
Another element of the website is the fan zone section which encourages viewership participation through social media to win motorsport specific prizes. Then we have a playable quiz that gives audiences a fun reason to learn about the show and get inspired.
The footer is then made within a typical style of all4 with a Road To Glory twist then highlighting again the key schemes the show is trying to promote.
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